UX/UI design
Clean interfaces, intuitive navigation and design that guides the visitor toward their goal.
Freelance Web Designer · Est. 1994
Freelance Web Designer in Rome — Designed with intent
Built to last
My name is Enrico Mingiacchi and I am an independent web designer with over three decades of experience.
Today I combine that craft with AI-assisted workflows, creating websites and web apps for brands, institutions and independent voices in Europe — and occasionally around the world.
30+
Years in web design
1994
First site shipped
3
Continents worked from
200+
Clients served
Portfolio
Recent work, shipped and live.
Based in Rome. Available for select engagements worldwide.
About
Three decades of the web, one steady hand.
I've been designing for the web since 1994, long enough to remember the first browsers, and to have shipped work through every era since. My practice sits at the crossroads of visual design, front-end craft and marketing sense.
I've been a Macromedia evangelist, taught hundreds of classroom hours (including some at the universities of Rome and Bologna), ran a design department in Rome and a marketing operation on the Kenyan coast. Along the way I've built portals for pharma, intranets for defence, e-commerce for logistics, and websites for singers, photographers, hoteliers and public agencies.
What I bring to a project is the calm of experience: a clear opinion on what matters, and the discipline to build something that will still work, and still look right, years from now.
Languages
English · Italian · French
Based in
Rome
Available worldwide
Process
Thirty years of craft, accelerated by AI.
Classical design discipline, sped up where AI genuinely helps. The hand decides; the machine keeps pace.
01
Listen
We talk. Goals, audience and content first: thirty years of experience turn a short conversation into a clear brief.
02
Prototype
AI-assisted workflows turn the brief into working prototypes in days, not weeks, so we judge the real thing early.
03
Craft
I design and build every page by hand — typography, layout, performance. AI accelerates the work; taste decides.
04
Refine & launch
Testing, SEO and fine-tuning until it's right, then measurement and iteration after launch.
Services
Everything you need to be online the right way.
Bespoke websites
From landing pages to institutional portals: clean, fast code that's easy to update.
Custom app development
Bespoke web applications: dashboards, internal tools and management systems built around how you work.
E-commerce
Online stores optimised to sell: catalogues, payments, shipping and conversions.
SEO & Performance
Technical structure, content and loading speed to rank on Google.
Maintenance
Updates, backups, security and small tweaks to keep your site always up to date.
Experience
Roles held, not resumes written.
2016 — Present
Eugenet
Senior Freelance Web Designer — Rome, Italy
Independent design and development practice — crafting bespoke websites, brand systems and digital experiences for a curated roster of international clients.
2014 — 2015
Flashnet
Chief Design Officer — Rome, Italy
Built a code base and standardized procedures for the rapid deployment of quality responsive websites. Skinning and optimization of e-commerce sites in the million-euro sales range.
2013 — 2014
Amani Riviera
General Manager — Malindi, Kenya
Marketing for the European-owned tourism companies of the Kenyan coast through websites, photography and social campaigns. Ongoing interaction with Kenyan government and media.
2000 — 2013
Freelance
Independent Practice — Rome · Malindi · Warsaw
Design and front-end work for a broad portfolio of international clients — from pharmaceuticals and defence to publishing, government and academia.
1988 — 1999
Network & ISP Admin
Systems — Perugia · Rome
Early-internet infrastructure and administration — the foundation on which the design practice was built.
Selected moments
Thirty years of firsts.
- 1994
Among the very first Italian web designers.
- 1999
National web design award at Futurshow Bologna for Ligabue's site.
- 2001
Consulting on improvements to governo.it, site of the Italian Prime Minister.
- 2002
Brainteam — European neurology portal for Sanofi Synthelabo, up to 7,000 daily visitors.
- 2003
Four months in Chicago building a real estate portal for MLS of Northern Illinois.
- 2004
Custom-CMS website for the Italian Institute for Foreign Trade (ICE).
- 2010
Featured in Millionaire magazine as a successful Italian expat entrepreneur.
- 2014
Website for Andrea Varani, one of Italy's leading fashion photographers.
- 2026
The practice renews itself — three decades of craft, amplified by AI.
Selected clients
In good company.
Adobe
IBM
Macromedia
Abbott
Dompé
Sanofi Synthelabo
Northrop Grumman
Estudio Lamela
ICE — Italian Trade Agency
ENEA
Municipality of Rome
University of Rome
University of Bologna
Ligabue
Technology Transfer
Contact
Have a project in mind?
I take on a small number of engagements each year, from single landing pages to full site builds and ongoing design partnerships. Say hello, describe what you have in mind, and we'll take it from there.